Get the expert's view on marketing and communications for the Web. Learn insiders' tips for developing and implementing a business plan that works in the online community, then follow through by learning how to build a great project team and manage clients, workers, and technology to achieve your goals.
With this interactive workbook, you'll be creating your own real outline as you work through the case studies, exercises, and labs that underscore the reading in each section. By the time you're through, you will have a complete work plan to refer to as you manage your next project.
Exploring Web Marketing and Project Management gives you the skills to:
Exploring Web Marketing and Project Managementis great for hands-on classroom use, self-paced study toward certification, or just as a practical guide for anyone who wants to do business on the Worldwide Web.
With this interactive workbook, you'll be creating your own real outline as you work through the case studies, exercises, and labs that underscore the reading in each section. By the time you're through, you will have a complete work plan to refer to as you manage your next project.
Exploring Web Marketing and Project Management gives you the skills to:
- Turn your creative vision into a marketing strategy and find the technology to support it
- Reach the clients that are right for your business
- Develop your plans into reality
- Manage the project, the team, and the client
- Get to the product launch-and through it
- Understand the special legal issues surrounding Internet communications
Exploring Web Marketing and Project Managementis great for hands-on classroom use, self-paced study toward certification, or just as a practical guide for anyone who wants to do business on the Worldwide Web.
